Our Top 5 Tips for a Successful Product Launch

Product launches are a successful marketing strategy that focuses your messaging towards a point of time where there is a new (or improved) release of a new product or service. Successful launches are meticulously planned down to every email and social media post. They take months to plan, even though at times the look effortless.

Here are our Top 5 Tips for a Successful Product Launch

  1. Time & Planning – This is essential. We recommend working backward from your launch date, create milestones for all aspects of your launch (graphics/social media/ landing pages/ emails). Once you have your first timeline, look at the actual calendar – what holidays land during your launch period? Do you have other commitments that could change how much time you can dedicate to each element? Build yourself some buffer time to allow for the unexpected, without losing momentum. When I’m working on launches I physically go for a walk, and mentally take myself through the plan and how an prospect could be experiencing it. Am I explaining the next steps for them well enough? Do they know what to expect? Do they know what the client wants them to do (up-sell)? What do they need to be successful and get the most out of this opportunity? If the launch includes classes, what do attendees need before each class? How much of this sequence is automated, and can I automate more? Do prospects know who to contact if they need help? The answer to each of these questions needs to go into the plan. So, in your plan think about – preparation – communication – promotion – delivery – support.
  2. Know what you don’t know – Let’s go back to your plan – what do you know how to do well, and what is foreign to you. Do you have time to learn it well? If you love to write, but can’t find your way around an email sequence, then get some help with the sequence while you handle the writing. Remember how much your time is worth!
  3. Support is everything – and comes in many forms! – You can bring on tech support for live calls to handle the random questions that may come in during your presentation or to make a back up recording of the call. Have someone to manage customer service support to keep your prospects happy. A proof-reader should be on standby – we all need an extra set of eyes! But also think about support in terms of affiliates – who will help promote you? Reach out and see who is willing, and then send them some suggested content to share with their audience. Find ways to thank them for their support.
  4. Do your homework – Have you recently participated in or attended a product launch for a colleague? What did they do well? What do you wish had been done differently? Give them a call and ask for their thoughts. Do some reading! There is a wealth of fantastic information out there, some great articles worth checking out include: Ready, Set, Sell: How to Successfully Launch Your First Product
    18 Tips for Planning a Flawless New Product Launch
  5. Budget – let’s go back to your launch plan and be realistic about budget. Factors to consider include:

  • Your time – very valuable and in finite supply
  • Tools (teleconference/webinar programs, email management/autoresponders)
  • Marketing (Facebook ads for example)
  • Graphic design (unique logos/banners)
  • Support staff (technical support/customer service)

And one bonus tip – do a test run! Ask a friend to sign up and send them the sequence of emails. Don’t explain anything to them, and see what their questions are – how can you build the answers to these questions into your launch?

Planning a launch this year? We’d love to chat about what you have planned, maybe even troubleshoot with you a bit.

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Scenario on Collecting Requirements From Customers

John (Project Manager): Hi, Mindy! How’s work coming along?

Mindy (Customer): Hey, John! The work is busy as usual. It’s good to see that your team will handle our latest project.

John: No doubt! Will you tell me more about the expectations?

Mindy: For the past 10 years, we’ve used the Blackboard learning management system (LMS) here at Beacon Intercontinental University. While we’ve had good success with this LMS, we are having a tough time justifying the expense, given that more affordable solutions are in the market. The president of the university is adamant that we move to an open-source option. In this case, Moodle.

John: We’ve worked with other clients, both universities and corporate, that like Moodle because it’s a user-friendly solution. It’s also free!

Mindy: The word “free” is liked around here (laughing).

John: Will you please let me know how many students will use the new LMS? Are they both from the undergraduate and graduate schools? What about faculty members and administrators? I also know that you guys have a law school… will they also use Moodle?

Mindy: In the first phase, this LMS will be available for undergraduate and graduate students. Therefore, the number of student users is about 3,500. For these schools, we have 350 faculty and administrators. The law school will be part of the second phase, which will take place in Q4 of this year.

John: Will the LMS be used for only students taking online courses? What about the students who are enrolled in face-to-face sessions?

Mindy: Moodle will be used for both online and face-to-face students. We also teach courses in a hybrid modality, which means that students attend half of the classes online and half in the classroom. Regardless, it’s important that every student enrolled in the university has a username and password to Moodle.

John: What type of content is posted in the classroom? Will the faculty use audio and video files?

Mindy: That’s a good question! Yes… our faculty have excellent experience adding interactive media to the online classroom. They will, however, need training on Moodle. I suspect most of them will catch-on fast, but I’m certain the leadership team wants a training program in place.

John: In the past, we’ve had a 1-day training session for other clients. We can schedule several days to run the training, as this will allow faculty and administrators to pick a date that works for them. Do you have faculty who work remotely?

Mindy: Right! About 20% of our faculty members teach only online courses. Therefore, I will ask our technology folks to allow them to video conference into the training sessions. We might also consider paying for these individuals to travel here to the university for the training component. Let me think about that one and get back with you.

John: Great! Well… we’ve covered quite a bit so far, and I know there’s much more. I will share this information with my team to see what questions they have. At our next meeting, let’s get the tech folks involved. As you know, there’s a ton of technology that is part of this project, so it’s important to get their input.

Mindy: That’s a great idea! Call me to discuss a date and time that works for you.

John: For sure, Mindy! Talk to you soon!

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Friends Dating

Some people don’t always agree with friends dating because they believe that crossing borders spoils or ends friendships. There are those that support friends dating because they realise how important it is to be with someone that you really know. This increases the chances of a long lasting and happy relationship. There can be awkwardness if only one person is attracted to the other, but if both parties recognise the attraction, then being awkward around each other is not something to worry about. In fact since Friends are already comfortable being together, they can enjoy being intimate with each other much sooner, that’s why friends dating works.

How do you get past the fact that you are Friends? – You don’t have to because the beauty of friends dating is that you already know each other because you are friends. This means you know what will make each other happy. If you are still concerned about the fact that you are Friends, then it’s obvious you are clearly not ready to go beyond friendship. Nobody can really plan who they end up with but a simple way of avoiding or lessening the stress of this dilemma in the future is by not putting someone you are attracted to in the friends only category. Also when there is attraction and yet no intention of getting involved in a romantic relationship but yet you pursue the Friendship, the advice is just don’t close your doors. It’s great to have a hot friend because you can do loads of things together and even better you can do things to each other, but still until the time is right make sure you understand your boundaries. If you are Friends, you are Friends. There is nothing quite like taking the opportunity of that closeness to increase your chances of actually getting a real chance at being romantically involved to the person you like.

It’s quite common for Friends Dating to occur and then turn into love dating. After all you are with someone with whom you share a clear a connection with and there is no harm in trying to determine the degree of this connection. However, it’s not always that easy to find someone that you can go out with and date.

A lot of people prefer the Friends first approach because this takes away a lot of the effort that goes into the “getting to know each other” part of a relationship. If you don’t have any Friends right now that give you that kind of desire?

Then maybe it’s time for you to turn your search to online dating and join Match Perfect UK – a great place for internet dating. Registration is free and once you have registered, you can create your own profile page so you can get started with meeting new and different people who share your interests. Please remember you have to be 18 and above to register to use these great Dating Services otherwise you membership will be invalidated.

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Friends Dating Each Other

Friends’ dating is an online dating service that enables thousands of members to come together. They may be in search for friendships, flings, long term relationships or even soul mates. It provides an opportunity for all lonely hearts to find mates. Friends dating will provide membership to all singles for free. There is nothing more exciting than this. The registration process will not take you more than a minute and, it is easy and clear. You will get to give your e-mail address as well as form a password to create an account. The other thing you do at friends dating is to give your personal information. The following are some of the things you will have to part with. You will give your age, gender, sexuality, post code, country and the list goes on. When you are a member, you will have many advantages and, they include the following. Unlimited access to thousands of singles profiles. This is all you want to hear when it comes to online dating. Variety is the spice of life and, when it comes to searching for a good partner, you need a variety to choose from.

Friends dating have facilities like message boards, chats and many others. The service comes with a variety of features and, you need to take time and know what to expect. People often never do this but, it is vital to look into their terms of service. This is where you get to know those who are eligible and, those who are not. People who are below 18 need not make use of this service. This is because they are prohibited. Read more on their site and you will learn about registration and subscription. Another aspect is terms of termination. This information will not catch you of guard, when you are terminated for one reason or the other. You will be empowered to follow all the vital rules. When you log on to friends dating, their site is clear and uses a very simple language. This is one of the good qualities a dating site should have. Other qualities include a good number of singles in the data base.

There should also be a good balance when it comes to the ratio between men and women. This will give singles a fair chance to meet the soul mates of their dreams. It is paramount for you to write a profile that will attract the right singles to your profile. The site will offer you great tips on how to do this. Make sure you include a good photo that will ensure you attract more singles. You need to take a photo that has a good quality. A bad photo will only work against you. Therefore, it is paramount to take time and make sure your photo compliments your profile. If you need to read testimonials, and find out the successes, you will find a lot of encouragement. There are other numerous sites that will offer other great features that you desire. It is paramount for you to take time and ensure you choose a service that promises quality and above all, safety while communicating.

Francis K. Githinji Is An Online Dating Expert. His Latest Project Friends Dating [] Shows How The Power Of Online Dating Can Be Harnessed Internationally and With Great Success, Or You Could Post Your Valued Comments On His Blog At Friends Dating

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